Label

Product was set up in 2005 after the release of Craggz and Parallel Forces’ first single for Valve Recordings – the anthemic ‘Fizzy Piglets’. Craggz and Parallel had just relocated to London to begin work on their debut album. They were writing exclusively for Valve, Dillinja and Lemon D’s imprint. They also began writing music with a darker edge and decided the best way to release this alternative sound was to start their own label.

Product 01 – 100% Poison / Flatfoot

The first release on Craggz and Parallel’s newly formed Product Recordings was an instant hit, shooting straight to the top of the Drum & Bass charts on it’s release.  ‘Flatfoot’ was a firm favourite of DJ Marky and was featured on his mix CD for Zinc’s Bingo Beats series that same year.

Product  02 – Red Octopus / Call It A Day

The second release, ‘Red Octopus’ b/w ‘Call It A Day’ continued to build momentum, again getting support from all corners of the scene. It showed their versatility as producers, including a hidden vocal talent! This single saw them return to the top of the Drum & Bass charts and showcased their first collaboration with their good friend, DJ Flight.

Product 03 – Train Track / Bride of Funkenstein

Switching the sound once again ‘Train Track’ & ‘Bride of Funkenstein’ showed another side to their instantly recognisable yet ever-evolving sound. ‘Bride of Funkenstein’ paid homage to the P Funk of George Clinton and Parliament with its distinctive double bass riff. ‘Train Track’ sampled the original reece bass sound from Kevin Saunderson’s classic track ‘Just Want Another Chance’, adding a moodier darker vibe to their sound palette. ‘Train Track’ was subsequently licensed for use on the popular ITV drama ‘The Fixer’.
Product 04 – Dusk / Lost in Translation

This fourth release featured two tracks from their debut album ‘Northern Soul’ and received heavy support from the likes of Fabio and Bryan G. ‘Dusk’ blended lush orchestral string arrangements with emotive diva vocals and rolling amens. On the flipside, ‘Lost in Translation’ incorporated their own live bassline and went on to become a staple in the Craggz and Parallel Forces live showcase.

Product 05 – Strike / Sand Dancer

Another two tracks featured on ‘Northern Soul’, these were two of the first written for the album, around the time of the hit ‘Love Insane’. Produced in their now characteristic tough beats and bass, meets live instrumentation style, ‘Sand Dancer’ once more made use of their own vocal talents. The flipside ‘Strike’ featured long time friend and UK Hip-Hop Star Stig of the Dump.

Product 06 – Boogie Down / Mercury Tears

This release saw the first signs of a serious move away from the Valve sound, towards a more techy, experimental style. It also featured two up-and-coming artists – S.P.Y and Mosus. ‘Boogie Down’, written in collaboration with DJ Mosus (aka Need For Mirrors), is a deep Detroit-influenced techy roller. The flipside ‘Mercury Tears’ by S.P.Y and Mosus was the first non-Craggz and Parallel track to appear on Product.

Product 07 ………. M.I.A ??????

Product 08 – Shake The Disease / Magnetise

The first 12” that encapsulated their new direction; ‘Shake the Disease’ b/w ‘Magnetise’ was released in early 2009. The support this time around came from a a different selection of DJ’s, grabbing the attention of Goldie, Marcus Intalex, dBridge  and others. This proved to be the catalyst for the creation of the second Craggz and Parallel album – ‘Turn The Page’.

Product 09 – Turn The Page / Chamber

The first single to be taken from the new album is currently creating a storm in and out of the Drum &Bass scene with huge support from the likes of Breakage, Andy C and others.  This is the first public preview of the newly formed Craggz and Parallel.